It's not you, it's me... I never ever liked BMW's hatches (1ers or 3ers). BMW doesn't know how to make good looking hatches simply because all the good looking designs are already taken. mind you they have great engines. Now, and I don't want to look pessimistic, I am sure BMW will not slap an M badge on neither this or the Xs.
EDIT: I don't live in the US and I have seen BMW's shitty hatches