If BMW are listening to their customers they need to understand that the new 1 series is a disaster for them. 90% of people think that it looks like a dog.
No amount of tacky decals or M badges will change this. And I agree with everyone who is furious that they continue to devalue the M badge.
I've owned a 135i for the last 4 years, and it cost nearly £40k with all the extras on. Im looking into a new car, but there is no way that I would consider buying this.
The new 6 series looks "right". Why cant they produce a 1 series that looks "right"? It cant be that difficult.
So from me its a bit fat FAIL (as my nephew would say) on this.